The online shopping industry is on a rise and you won’t believe it but an exciting number of 43% of online shoppers find new products and brands via organic search. This is not just a generic fact; it also points out the need for highly converting websites to capitalize on organic search and the e-commerce market.

Ever typed “best pizza near me” into Google and found a local pizza place you never heard of? That’s the magic of local search. That is where GBP optimization comes into play. But what is GBP optimization, and why should you care?

The future of every business today rests in its visibility across search engines. Much of this depends on Search Engine Optimization or SEO for short. SEO is the process of improving the visibility and ranking of a website in search engine results.